Best SEO Sydney

If you’re not getting the results you want from your SEO campaign, it could be because of these common mistakes. While it’s easy to blame Google for all your woes, the truth is that not all SEO campaigns are created equal. And if you don’t know what you’re doing in the first place, then how can you expect to get good results?

When it comes to search engine optimization (SEO), there is a lot to consider. If you are not careful, your site will suffer from many common mistakes that could be costing you money. In this blog post, Professional SEO Sydney Expert is going to outline five of the most common SEO mistakes that businesses make and how they can be avoided.

Mistake #1: Poor or Duplicate Content

The first mistake many businesses make is poor or duplicate content. This might include:

• Content that is poorly written, too long or too short

source by pinterest

• Content that is not relevant to the search query and, therefore not useful to the user
• Content that isn’t optimized for mobile users (i.e., mobile-friendly)
• Content that isn’t optimized for voice search (i.e., Google Home)

In addition, your brand’s website needs to be optimized for social media channels so it can be found easily on platforms like Facebook and Twitter.

Mistake #2: Over Stuffing Keywords

• Keyword stuffing is when a website uses the same keyword too many times in the content.
• For example, if you have a page on your site that talks about “how to increase your search engine rankings”, and you used the word “search” or “ranking” three times on that page, that would be considered keyword stuffing.
• Overstuffing keywords can hurt your SEO because Google does not want to show sites that use spammy tactics to rank higher in search results—and overusing keywords will make Google think that’s what you’re doing!

Mistake #3: Link Manipulation

• Don’t buy links. Buying links is against Google’s Webmaster Guidelines and can get your site penalized.

Source by seoclerk.com

• Don’t use automated link-building software. Using automated link-building software can lead to penalties, especially if you’re automatically creating links on a large scale (such as with a bot).
• Don’t ask for links in exchange for money or goods. Asking for backlinks in exchange for anything other than quality content could result in a penalty from Google since this violates their guidelines on “link schemes.” Hire Professional SEO Sydney Expert suggests that it also be seen as desperate or spammy by potential customers and established sites that might otherwise want to link to you at no cost anyway!
• Don’t use link injection software (this means don’t do paid advertisements that include links). This also violates Google’s rules about “link schemes,” which means it could cause trouble for your website and even lead to some kind of penalty from Google down the road! Just say no!

Mistake #4: Lacking Unique Title Tags and Meta Descriptions

Meta descriptions and title tags are the first things people see when they search for content. They’re also a great opportunity to highlight your business, its services and products, or even provide added value with a call-to-action (CTA).

Thankfully, they’re easy to create: Just write a brief description of what you offer in between 150 and 160 characters (not including spaces), then paste that text into the meta description field on each page of your website. The same goes for title tags—they should be unique, descriptive and visible on every page.

Mistake #5: Not optimizing your site for mobile.

• Mobile is the future of the internet.
• Mobile users are more likely to purchase from your site, and they’re more likely to engage with your brand on social media.
• Mobile users are more likely to share your content, which will help your SEO rankings and drive new business through word-of-mouth referrals.
• Because they’re on their phones all day long, mobile users tend to stay longer on a website than desktop users do — this is what Professional SEO Sydney Expert means that if you optimize for mobile, now it could be paying off years down the road!

Conclusion

If you’re making these SEO mistakes, it may be time to take a look at your website and see if there are any changes that can be made. If not, then it may be time for an overhaul of your entire digital marketing strategy from top to bottom.